AI is changing and transforming Digital Advertising, across all elements from Creative to Media Planning and Campaign Optimisation.   AI is helping marketers and agencies to do their jobs faster and more effectively.

In this webinar, the speakers from IAB Ireland’s Standards & Guidelines Council will share the benefit of AI solutions, the key considerations and examples of these AI solutions in practice.  They will also leave you with practical tips to help you get started eg. how to evaluate the right AI tools for your business, and any watch outs or ethical considerations you should be thinking about.

Join us live on Tuesday 8th April, 12-1pm!

AI+Digital Advertising

Christian McAlinden
Senior Programmatic Manager, dentsu 

Christian will discuss the evolution of AI in digital advertising, examining how artificial intelligence is reshaping the advertising landscape. He will explore the latest advancements in AI technology and how major advertising platforms are leveraging these tools to enhance media planning. This promises to be an exciting topic as we uncover the future of digital media planning powered by AI.

AI+Creative

Angela Antoniou
Business Operations Lead, Matterkind

Angela will talk about the intersection of AI and creative in digital advertising.   She will share how we can use AI as a tool to augment, not replace, human creativity and will talk about emerging trends and key considerations when utilising these tools. 

AI+Campaign Optimisation

David Mulligan
Head of Programmatic, Core 

Dave’s presentation will explore the transformative power of AI in driving digital advertising performance and efficiency. He’ll delve into how AI tools have reshaped the daily tasks within the main buying platforms around campaign optimisation and how AI improves other areas like more precise targeting and segmentation, dynamic real-time optimisation, and sophisticated attribution and measurement.