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Digital Dinner – In partnership with Mediahuis
June 10 @ 5:30 pm - 8:00 pm
We are delighted to have Ross O’Mullane, Head of Digital, Energia Group as our guest speaker for our next Digital Dinner on 10 June, 2025, in the fabulous Samuel Madden Room at the RDS, Dublin.
Creating the Perfect Storm:
How AI Supercharged Energia’s Digital Acquisition Success
In a year of fierce competition, Energia didn’t just hold ground – they surged ahead. Discover how Energia harnessed AI at every stage of the funnel to fuel a bold new brand campaign, boost our sponsorships, and drive record-breaking customer acquisition.
Join Ross as he reveals how Energia worked hand-in-hand with partner agencies to embed AI across website development, social, display and search – turning cutting-edge tools into tangible results. If you’re looking for real-world inspiration on AI-powered marketing in a highly regulated industry, this is the session to attend.
This event is an invite only event for IAB Ireland members.
Enquiries to maeve@iabireland.ie